Apple again continues to improve and extend it’s strangle hold on the portable media player market. Apple has recently released an updated version of the Nano. More memory, brighter screen at a lower price point. Nano is a sleek media player with its new distinctive anodized aluminum casing. This version is sure to attract buyers that have stayed away from Apple iPods or media players until now. The proven look of the product and the simple access to the content makes this Apple Nano another winner in my books. Other companies that are looking to continue the battle with Apple will have to think outside the box and create a media player that rivals the Apple products in looks and simplicity.

These are the key areas as I see it that makes the Apple iPod a winner.

1: Clean and simple design. No external mechanical switches

2: Controls are all centrally located

3: On screen menu easy to maneuver

4: Easy online access to the downloadable materials

5: Package design and promotional campaign also simple and easily identifiable

6: Leads the pack in features and memory included

7: Apple is willing to be the first with innovative products and services

8: Apples designs and controls the development and manufacturing of the final product. 

9: Apple recognizes new technology and incorporates them whenever possible 

10: Apple continues to support and expand their line of products 

You can go HERE to read more on the latest Apple Nano.

Also, you can go HERE to view the latest Apple 5th Avenue store in New York. No other company showcases their products like Apple.

Apple may have pushed the limits of mobile digital audio playback thus far and the next challenge maybe is to create a mobile digital recorder that pushes the boundries to a whole new level of consumer friendliness.